All about the audience

At KBH we invest heavily in research to understand who our in-touch train travellers are, and what they do on the train, including their use of online products and services. Armed with this information, we work with advertisers to ensure their traincard campaigns deliver the best results.


Pen Portraits



Learn more about the make-up of the 7.1 million people who travel on KBH trainlines every four weeks

Know the journey



Find out exactly what in-touch train travellers get up to on the train, including connected browsing and buying behaviour

Understand the journey



Understand what our connected audience do online once they swipe open their smartphone – the apps they use, the websites they browse and the search terms they type in - both on the train and throughout their day