The Spectator - Feb 2011

The Spectator ran a Traincard campaign over 2 weeks in February 2011 to raise awareness of the publication and to drive subscriptions.

The 6,000 panel campaign ran on trains throughout London and the South East.

Key findings:

• 25% of all passengers spontaneously recall noticing advertising for magazines and newspapers on the train. Of these respondents, 24% are able to recall it was advertising for The Spectator.
• When shown the advertising for The Spectator, 48% of train passengers recognise having seen it on the trains.
• The advertising is seen as being clear & easy to understand (78%), noticeable (75%) and informative
• Most importantly, this research shows 40% of respondents feel it makes them more likely to consider reading The Spectator.