Neptune

UK-based fund management company, Neptune, ran a campaign in March 2012 for 2 weeks to encourage customers to visit their website to find out more about all new investment opportunities.

The 8,000 panel campaign ran on trains throughout London and the South East.

Key findings:

• 11% of passengers spontaneously recall advertising for financial products on trains and of these, 53% are able to recall that the advertising was for Neptune.
• On being shown Neptune traincard advertising, 54% of train travellers recall having seen it. A third of these passengers (32%) have seen it at least ‘a few times’
• The advertising is acknowledged as noticeable (74%) and clear and easy to understand (66%) and almost a third (31% ) agree that advertising is aimed at people like them
• Most importantly, 21% of rail travellers agree that the advertising makes them more likely to consider Neptune.