UK-based fund management company, Neptune, ran a campaign in March 2012 for 2 weeks to encourage customers to visit their website to find out more about all new investment opportunities.
The 8,000 panel campaign ran on trains throughout London and the South East.
- 11% of passengers spontaneously recall advertising for financial products on trains and of these, 53% are able to recall that the advertising was for Neptune.
- On being shown Neptune traincard advertising, 54% of train travellers recall having seen it. A third of these passengers (32%) have seen it at least ‘a few times’
- The advertising is acknowledged as noticeable (74%) and clear and easy to understand (66%) and almost a third (31% ) agree that advertising is aimed at people like them
- Most importantly, 21% of rail travellers agree that the advertising makes them more likely to consider Neptune.