Lufthansa ran on 6,000 Traincards for 2 weeks B2 February as part of an integrated campaign including press, taxis and underground promoting low cost fares to European routes. The Traincards ran on routes throughout London and the South East.
- 12% of passengers spontaneously recall advertising for airlines and of these 40% recall advertising for Lufthansa
- When shown the advertising for Lufthansa 53% recognise having seen it on the train
- The advertising is seen as clear and easy to understand 92%, noticeable 80% and aimed at people like them 65%
- Most importantly, 47% say it makes them more likely to consider flying with Lufthansa