Nurofen

Reckitt Benckiser ran their 2nd burst of activity in May promoting their over-the counter pain-killer Nurofen Express to hard-pressed commuters.

The 8,000 panel campaign ran on trains throughout London and the South East.

Key findings:

• 21% of passengers spontaneously recall advertising for OTC pain-killers and of these, 100% are able to recall that the advertising was for Nurofen Express.

• On being shown Nurofen Express traincard advertising, 62% of train travellers recall having seen it. Almost half of these passengers (73%) have seen it at least ‘a few times’

• The advertising is acknowledged as noticeable (92%) and clear and easy to understand (93%) and four fifths of passengers (80% ) agree that advertising is aimed at people like them

• Most importantly, 64% of rail travellers agree that the advertising makes them more likely to consider using Nurofen Express.