Spinal Association

Campaign Objectives

To raise money for SIA and to publicise the Richmond Tribute Night and Richmond 10K run

Strategy

To publicise the event locally and as cost effectively as possible.

Media Mix

Traincards, local press, what’s on websites

Weight

600 panels on South West Trains, Richmond area

Timings

26th April – 23rd May 2010

Results:

“The campaign was fantastic as we had 241 text message to enquire about the event. On the day of the 10K we had 90% of on-the-day-registrations came because they had seen the poster on the Train. Thank you KBH Transport Media and hope to work with you next year!.”

Elizabeth Wright, Community Development Co-ordinator Spinal Injuries Association