Tesco Mobile ran on 6,000 Traincards for 2 weeks in April/May as part of an integrated campaign including press, taxis and underground promoting unlimited calls, texts and browsing. The Traincards ran on routes throughout London and the South East.
- 11% of all passengers spontaneously recall noticing advertising for a mobile phone network on the train, with 43% of these respondents mentioning Tesco Mobile.
- 52% of train travellers feel they have seen it elsewhere, primarily on TV, but also in Tesco stores, in the press and on posters, particularly on the tube.
- The advertising is seen as being clear and easy to understand (86%) and informative (81%).
- A majority of these passengers feel the advertising is aimed at people like them (56%) and 26% say that it makes them more likely to consider Tesco Mobile.