Halifax

The UK High St. bank Halifax ran a campaign in May 2012 for 2 weeks launching their new “Home Finder” app to a tech savvy commuter audience.

The 8,000 panel campaign ran on trains throughout London and the South East.

Key findings:

• 14% of passengers spontaneously recall advertising for High St. banks on trains and of these, 71% are able to recall that the advertising was for Halifax.

• On being shown Halifax traincard advertising, 53% of train travellers recall having seen it. Almost half of these passengers (49%) have seen it at least ‘a few times’

• The advertising is acknowledged as noticeable (75%) and clear and easy to understand (78%) and just under half (49% ) agree that advertising is aimed at people like them

• Most importantly, 31% of rail travellers agree that the advertising makes them more likely to consider using Halifax.