The Spectator - Feb 2011

Campaign Objectives

To raise awareness of The Spectator and gather prospect data

Strategy

To communicate the brand personality - plus invite the rail audience to text or call in for a free issue of the magazine

Media Mix

Traincards

Weight

Medium weight commuter pack x 6,000 panels

Timings

11-28 February 2011

Results:

"We used Traincards for the first time in autumn 2010 and were very pleased with the results so ran this second campaign in February 2011. They not only helped increase awareness of the brand, but also generated a large number of requests for free issues, a high percentage of which have subsequently converted to taking a regular subscription.”

Carola York, Circulation & Marketing Director, The Spectator