Lighter Life

Campaign Objectives

To promote LighterLife’s weight loss programme and recruit new members in key areas across London and the South

Strategy

To communicate detail about LighterLife’s weight loss programme to men an women using various media channels.

Media Mix

Traincards, TV, press and online

Weight

Bespoke weight commuter pack x 3,000 panels

Timings

13th Sept – 26th Sept 2010

Results:

"LighterLife needed to communicate detail about their weight loss programme in their advertising campaign - the dwell time provided through KBH Media makes for a great support channel (when combined with TV, press and online activity) and the geographical reach means the campaign has covered some really key areas, proving to be excellent value for money.  A second burst of activity has now been booked as a consequence.”

Rachel Wilson, Account Director Feather Brooksbank