The Spectator - March 2012
To build awareness of The Spectator brand and gather prospect data.
To communicate the brand personality through topical and issue-focused creative executions - plus invite the rail audience to text in for a free issue of the magazine in order to get them to sample the magazine
5 March - 18 March 2012
"We have used Traincards on a regular basis over the past three years and have seen awareness of the brand and our paid subscriber base grow as a result. This latest campaign generated our highest response so far, 23% higher than our previous best, as well as prompting lots of twitter activity. We expect Traincards to continue to be a core promotional medium for The Spectator. ”
Carola York, Circulation & Marketing Director, The Spectator