Context, influence and persuasion: overall Traincard effectiveness

Over the last two years we've worked with Dipsticks to ask almost five and a half thousand in-touch train travellers their views on specific Traincard campaigns. We've used this to prove the visibility of our format and how it fulfils advertising objectives for a wide variety of brands. An average 38% of consumers have remembered seeing specific Traincard campaigns on the train itself.

We've now looked more closely at the bigger picture, aggregating all these research results and analysing them to understand the difference in brand affinity and action between those who recall Traincards in situ, and those who do not. The numbers reinforce the fact that the context in which Traincards are viewed persuades consumers to consider brands and act on ad messaging.

To find out more, download the PDF.

pdfConsolidated Traincard Research492.95 KB

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