Insights

Explore case studies and other research on the effectiveness of Traincards

Case study: Meridian Nut Butters

21/05/2017

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Case study: Meridian Nut Butters

Traincards increased brand awareness for Meridian.

Key facts:

- 56% of those who recalled the Meridian Traincard in situ said they understood the product to be packed full of protein - compared to 26% who didn't recall.

- 51% of those re-contacted two weeks later had actually bought a Meridian product.

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Case Study: City Index

23/04/2017

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Case Study: City Index

Traincards made consumers more aware of what City Index offered.

Key facts:

- 61% of respondents understood City Index to be a trading platform for spread betting.

- 24% of those who recalled seeing the Traincard in situ said they researched or visited City Index online.

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Case study: Babybel

26/03/2017

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Case study: Babybel

Traincards drove positive action for both Babybel and Comic Relief in their joint campaign.

Key facts:

- 61% of those who recalled the Traincard in situ said they had bought a Babybel product as a result of seeing the advertising.

- 81% of those who recalled the Traincard in situ said they had donated or planned to donate to Comic Relief as a result of seeing the advertising.

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Case study: Capital One

04/12/2016

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Case study: Capital One

Traincards encouraged a greater level of consideration for Capital One.

Key facts:

- 66% of those who recalled the Traincard in situ said they would consider the brand.

- Of those, 22% bought or used a service offered by Capital One.

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Traincards for music advertisers

20/11/2016

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Traincards for music advertisers

Traincards provide an audience in tune with music releases, in an environment perfect for listening.

Key facts:

64% of the Traincard audience download music.

- 47% of the Traincard audience listen to music previously downloaded while on the train.

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Case study: Berocca

09/10/2016

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Case study: Berocca

Traincards made consumers more likely to respond positively to the Berocca brand.

Key facts:

- Nearly three-quarters of those who saw the Traincard campaign agreed it made them more likely to consider using Berocca

- 86% of those who recalled the Traincard in situ and said it made them more likely to take action actually did so

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Case study: uSwitch

25/09/2016

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Case study: uSwitch

Traincards sparked interest in uSwitch and the services they offer.

Key facts:

- 68% of those who recalled the Traincard in situ said they would consider using uSwitch.

- Of those, a quarter said they had actually used the brand when contacted two weeks later.

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Case study: Sky

11/09/2016

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Case study: Sky

Traincards helped drive new acquisitions for Sky.

Key facts: 

- 51% of respondents said they had seen the Sky Traincard in situ.

- 72% of those who recalled the Traincard in situ said the advertising made them more likely to consider using Sky.

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Case study: Neilson Holidays

31/01/2016

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Case study: Neilson Holidays

Traincards stimulated a positive brand perception of Neilson Holidays.

Key facts:

- 55% of those who recalled the Traincard in situ said it made them think the brand was 'fun', while 47% highlighted their 'variety of activities'.

- 71% of those who recalled the Traincard in situ said it made them more likely to consider using Neilson Holidays.

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Case study: NS&I

31/01/2016

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Case study: NS&I

Traincards drove consistent levels of action and intent for NS&I.

Key facts:

- More than 60% of those who recalled the Traincards in situ said it made them more likely to consider NS&I

- Almost a quarter of those who saw the advertising said they visited the NS&I website

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Case study: Amazon Prime

15/11/2015

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Case study: Amazon Prime

Traincards encouraged greater levels of consideration for Amazon Prime.

Key facts:

- 80% of those who saw the Traincard in situ said they thought the ad was 'noticeable', while 81% said they thought it was 'informative'.

- 77% of those who saw the Traincard in situ said it made them more likely to consider using Amazon Prime.

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