With over 50,000 advertising sites on trains operating throughout London and the South East each day, KBH provide high quality advertising opportunities which reach large, affluent audiences efficiently. Train advertising delivers exceptionally strong frequency with many passengers engaged in repetitive commuting behaviour.
Rail travel is at record levels and there are 20% more rail services running compared to 10 years ago. The long-term trend is for increasing growth on the rail networks and the Government has pledged 9.4bn investment for commuter and high-speed routes.
Traincards deliver precise targeting of upscale demographic profiles. From the massive commuter audience to leisure travellers, shoppers and tourists, in-train advertising reaches audiences with a heavy bias towards ABC1 groups and 25-44 age profiles.
Large-scale investments in the UK rail network continue to transform the passenger experience. Almost all London commuter rolling stock has been replaced or refurbished in the last 5 years. With our sleek display units enhancing the quality of the presentation, impact is guaranteed.
Our packages are designed to bring the advantages of quality display environments and a growing audience to advertisers. We offer flexible planning and buying solutions which suit a range of communication objectives.
We can help you measure the effectiveness of your campaign through our pre and post campaign research service TRACE (Traincard Research and Campaign Evaluation). Each TRACE survey - conducted by Clark Chapman, an independent MRS accredited research agency - measures consumers exposure to advertising campaigns inside trains in terms of:
We provide resizing services to clients purchasing traincard packages across our network of Train Operating Company's. Our highly experienced team will work with your agency to resize artwork to the required print specifications and help make sure your creative always works with the medium. For more details about this service, please contact us.