VOLO:TV

Welcome to the world’s first on-train video-on-demand TV system

• 54 First Great Western trains fitted with 3,456 interactive touch screens

• The first train operator to have an entertainment carriage

• Serving the UK’s largest rail network with 35 million passenger journeys p.a creating a potential Volo TV audience of 600,000 passengers per month (50% commuting / business and 50% leisure)

• More than 80 free and regularly updated on-demand programmes

Engaging with your Audience

• Intelligent targeting means advertisers can target their audience by channel, programme and time of day in a captive high dwell time environment

• Interactivity means that viewers can interact with an advertiser via the touch screen, allowing data capture and product demonstrations

• Product and technology superiority creates high quality campaigns

• Wide range of channels available including films, comedy, sport, drama and news

VOLO:TV - Gross Media Rate Card

Prices based on average monthly views:

• Home page Banner Ads = 600,000 views @ £15 CPT (4 weeks); £8 CPT (2 weeks)
• All other banners/overlays/video ads = 358,000 views @ £15 CPT (4 weeks); £8 CPT (2 weeks)
• Sponsorship @ £20 CPT (4 weeks); £11 CPT (2 weeks)

This would be planned across all channels / day parts unless specified
Product / file conversion cost fee £525 Net
 

VOLO:TV coverage - First Great Western

click on map to open hi res pdf