Linking advertisers and train-travelling consumers

On-Train Media is a connector between advertisers and the train-travelling consumer. Rail users are upmarket, professional, tech-savvy, and spend-ready with plenty of disposable income and a desire to spend it. Through KBH formats, advertisers can own the journey, an average 50-minute buffer zone between destinations, the time when canny commuters use connected devices to 'get ahead of themselves' and prepare for upcoming work and leisure activities. On-train communication works because it reaches and influences these commuters at this decision point where they are open to ad messaging and able to act on what they see.


Train advertising purchase prompt Train advertising encourages immediate action Train advertising word of mouth amplifier 9 out of 10 use smartphones
40mins journey Train advertising opportunities and options


Train advertising traincard media WiFi advertising mobile advertising on-train advertising Creative on-train outdoor advertising Location of on-train advertising UK London South-East