Context is king
The Traincard context is uniquely effective, giving advertisers access to a distinctive combination of audience, environment, dwelltime, connectivity and frequency.
From train carriage to shopping cart: the multi-billion pound reality of rail commuter commerce. Explore our extensive research into the on-train shopper.
Netflix & Billboards: Why Digital Brands Are Cosying Up to Analogue OOH
Our MD Ian Reynolds explores Netflix's increasing relationship with OOH in his latest post for ExchangeWire - "the enormous wealth of rich data Netflix owns... gives it the means to measure the effectiveness of advertising".
Ad Spend Grows for 8th Consecutive Year – The Industry Reacts
Our MD Ian Reynolds speaks to ExchangeWire about growth in the ad industry: "Projections for continued year-on-year growth for OOH reflects the medium’s proven ability to adapt in line with changing consumer behaviour".
Retail on the Rails: The Rise & Rise of Commuter Commerce
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Our MD, Ian Reynolds, explains to RetailTechNews how retailers can profit from the age of commuter commerce.